About Us
Growing Your Own Food Doesn't Have to Be Complicated.
The Problem With Conventional Landscapes
Too much of Southern California is covered in landscapes that require constant water, mowing, blowing, trimming, and maintenance — while producing very little in return.
We believe those same spaces can grow food, create pollinator and wildlife habitat, improve soil, conserve water, provide shade, educate children, and become productive parts of the communities around them.
"Don't just mow & blow. Plant & grow."
The Urban Conversion
Our Philosophy
Every Property Holds Untapped Potential
The Urban Conversion was created around a simple idea: land should do more than just look good. We design and install living landscapes that work — systems that produce food, restore habitat, build soil, and conserve water. Not landscapes that need to be maintained. Landscapes that improve every season.
Our Approach
Complete Working Ecosystems
A productive property doesn't have to become another thing on your to-do list.
We bring regenerative agriculture, edible landscaping, pollinator habitat, orchards, aquaponics, composting, water conservation, and other systems together so you don't have to figure out how all the pieces work.
Want to learn and be hands-on? We'll show you how. Want us to build it, maintain it, and handle the parts you don't have the time or interest to deal with? We'll take care of those too.
We do the heavy lifting, connect the pieces, and create a system tailored to your property, your goals, and how involved you actually want to be.
Who We Work With
Any Property. Any Scale.
We work with homeowners, farms, schools, HOAs, businesses, and community organizations. Projects can start small — a garden bed, a fruit tree, a composting system, a pollinator habitat — and grow over time into larger, interconnected systems. There is no minimum scale. Every property has somewhere to begin.
What Makes Us Different
We Don't Just Install and Walk Away
We are not interested in simply installing a landscape and leaving. Whenever possible, we design systems people can understand, participate in, learn from, and continue developing. The goal is not dependency on us — it is a landscape you can steward, grow, and pass on.
Start the Conversation
What Could Your Property Become?
Every great landscape starts with a conversation. Tell us about your space, your goals, and your vision — we'll show you what's possible.